Ryanair Ends Prime Membership Because of High Customer Savings

Ryanair is discontinuing its yearly paid membership initiative, Prime, after concluding that members were exploiting the offered savings. Introduced in early 2025, the Prime membership enabled customers to pay £79 or €79 each year for perks such as flight discounts, complimentary reserved seating on up to 12 flights annually, and travel insurance. Even though it enrolled 55,000 members and generated €4.4 million in income, Ryanair asserts it provided over €6 million in advantages, leading to a deficit. The program was limited to 250,000 members but only achieved 20% of that goal. Ryanair’s reasoning for terminating the program is remarkably candid, implying that the program’s downfall stemmed from both financial setbacks and lower-than-anticipated interest. The airline continues to prioritize providing low fares to all customers instead of upholding the Prime membership.