Recently, U.S. airlines have made considerable advancements in their business class services, paying attention to the finer touches to draw in premium travelers. A significant improvement can be seen in the champagne offerings, with the “big three” U.S. carriers forging exciting partnerships: American Airlines with Bollinger, Delta with Taittinger, and United with Laurent-Perrier. Nevertheless, United Airlines is distinguishing itself by making substantial investments in its wine selection.
United is now offering The Mascot Cabernet Sauvignon 2019 in its Polaris business class on certain routes, including the Washington (IAD) to Tokyo (HND) flight. This wine is priced at over $200 per bottle, marking it as the priciest wine ever featured in a U.S. airline’s business class. Typically, such premium wines are found in first class on airlines like Emirates, which is well-known for its exceptional wine investments.
While United’s wine program is commendable, its catering still has areas that could be improved. Despite commitments to enhance this aspect, considerable upgrades have yet to be seen, particularly when compared to the original Polaris launch nearly ten years ago.
In conclusion, United’s choice to offer a $200 per bottle wine in Polaris business class is noteworthy and establishes a new benchmark in the industry. It demonstrates the airline’s dedication to enhancing the passenger experience, at least regarding wine, in comparison to its major rivals. Frequent Polaris travelers are invited to share their thoughts on United’s developing wine program.