**Qantas’ Project Sunrise: A Change in Approach**
For almost ten years, Qantas has been promoting its ambitious “Project Sunrise,” with the goal of initiating nonstop flights from Australia’s East Coast to London (LHR) and New York (JFK). The original plan involved operating these routes from Sydney (SYD) and Melbourne (MEL) using 12 uniquely designed Airbus A350-1000ULRs. However, recent updates indicate a shift in strategy, with a heightened emphasis on Sydney.
**Qantas to Allocate Half of A350-1000ULRs to Non-Core Routes**
Qantas has recently revealed plans to start nonstop flights between Sydney and London by October 2027, employing its specially designed Airbus A350-1000ULRs. These planes, known for their longest-range capabilities, come equipped with additional fuel tanks, a higher maximum takeoff weight, and a premium layout to improve range. Initially designated for the world’s longest flights, Qantas has ordered an extra dozen A350-1000s for expansion on current routes, ultimately replacing the Airbus A380s.
Nevertheless, the strategy seems to have evolved. Qantas now intends to deploy only six aircraft for ultra-long-haul services, linking Sydney to London and New York, with a few spare units. The other six A350-1000ULRs will be utilized for “network diversification,” taking over from Boeing 787-9s on the existing routes. This could include potential paths from Sydney to London and New York via Perth (PER) and Auckland (AKL), which do not demand the extended range.
The Dreamliners could be reassigned to destinations in South Africa, South America, and a new location in Europe.
**Is Qantas Reversing Its Course?**
This shift in strategy prompts inquiries about Qantas’ initial intentions. Traditionally, Qantas has highlighted the connection between Australia’s East Coast and London as well as New York, frequently giving priority to Sydney flights. Although Qantas has seldom dedicated itself to Melbourne flights, Airbus’ statement specifically referenced Melbourne, hinting at a change in direction.
Since 2022, Qantas has discreetly ceased referring to Melbourne concerning Project Sunrise, signifying a gradual transition. The economics associated with ultra-long-haul flights are complex, and Sydney may present a more favorable market opportunity compared to Melbourne.
**Conclusion**
Qantas is close to receiving its first Airbus A350-1000ULR, recognized as the world’s longest-range aircraft. Although flights from Sydney to London and New York are still on the agenda, ultra-long-haul services from Melbourne appear improbable. Instead, six A350-1000ULRs will operate Sydney to London and New York, while the remaining six will take the place of Boeing 787-9s on established routes. The flights from Sydney to London and New York via Perth and Auckland are strong possibilities.
**What is your opinion on Qantas’ revised Airbus A350-1000ULR strategy?**