France is a nation cherished globally for its culture, particularly in gastronomy and fashion. This represents a significant competitive edge for the national airline, Air France, making it very attractive, especially to premium travelers.
The airline deeply embraces its French heritage, and in this spirit, it is altering its onboard beverage offerings. All non-French options are being removed, with one notable exception.
Air France emphasizes French beverages in premium sections
Air France has refreshed its drink selections for passengers traveling in first class (La Premiere) and business class, as well as in its lounges. With these changes, the airline has phased out all foreign beverages to prioritize French products, except for Coca-Cola.
As the airline states, “to showcase the finest of France, the revamped offering exclusively features French brands, with the exception of Coca-Cola.” Consequently, drinks such as Schweppes Tonic (owned by Suntory), Sprite, and Fuze Tea (owned by Coca-Cola) are no longer available.
These beverages are being substituted with organic fruit juices, iced teas, artisanal lemonades, and premium French tonics, along with a new ginger soda.
When questioned about the choice to retain Coca-Cola, the airline clarified that it’s “a benchmark drink, highly sought after by our customers, especially those from international markets.” However, the airline mentioned that even the Coca-Cola served on flights departing France is produced domestically, even if it doesn’t fit the traditional French beverage definition.
To further enhance its drink offerings, Air France has also introduced a new selection of cocktails crafted by Matthias Girous, featuring an exclusive cognac concoction in business class and a reimagining of the kir cassis in premium economy and economy classes.
Air France has consistently provided French wines across various travel classes and is among the few airlines offering champagne in economy.
This is impressive… now Air France just needs to address its coffee!
As I mentioned, I believe it’s wonderful that Air France is honoring its heritage and concentrating on French products, as this is undoubtedly something most passengers will appreciate.
The aforementioned updates appear to pertain specifically to wine and soft drinks, but one area remains unaddressed, that being coffee. After all, coffee isn’t necessarily “branded” like other drinks, even if it originates from a particular company. Historically, Air France has served illy espresso in premium cabins, along with Segafredo drip coffee.
The challenge with emphasizing French products is evident — while France is renowned for its café culture, the country isn’t particularly famous for its locally sourced coffee, unlike its neighbor Italy. I’m sure this is a matter Air France management will eventually tackle as well, since even in La Premiere, the cappuccinos have traditionally not met high standards.
Thus, it’s a challenge to find the right equilibrium between highlighting local products and ensuring top quality. While other aspects of French gastronomy can easily resolve this issue, coffee certainly stands out as an exception.
Bottom line
Air France is refreshing its premium cabin drink offerings, concentrating almost entirely on French beverages, with Coca-Cola as the sole exception. Considering France’s illustrious reputation for food and drink, it’s commendable to see the airline so dedicated to showcasing those products. I’m eager to try some of the new options.
What are your thoughts on Air France removing foreign products in premium cabins?