Air France has recently launched a new revenue generation strategy for its front row business class seats, marketing them as “Business Suite.” These seats, located on select Airbus A350-900s and Boeing 777-300ERs, provide significantly more space due to their positioning at the bulkhead, making them very appealing for travelers desiring added comfort.
Traditionally, these seats could be reserved by Flying Blue Platinum members at the time of booking and by other business class travelers 72 hours prior to departure, depending on availability. However, the new policy alters this:
1. Only Flying Blue Ultimate members can reserve these seats at no cost.
2. Other passengers can pay approximately €200 one-way to reserve these seats at any point before departure.
3. Flying Blue Platinum members will no longer have complimentary access to these seats and must pay the full price.
This monetization strategy does not extend to flights to and from the United States due to Air France’s partnership with Delta. While the adjustment enables non-elite members to acquire these seats, it disappoints Platinum members who previously had free access. Despite recent enhancements to Platinum status, this policy change signifies a drawback for some loyal customers.
In summary, the new “Business Suite” branding and monetization approach illustrate Air France’s attempt to leverage its premium seating offerings, presenting a blend of advantages and disadvantages for various passenger tiers.