**Alaska Air Group’s New Chapter: Revealing the Boeing 787 Livery and Strategic Growth**
In a pivotal development that signifies a new phase for Alaska Air Group, the airline has rolled out its inaugural Boeing 787 Dreamliner adorned with a unique Alaska Airlines livery. This announcement comes shortly after Alaska’s purchase of Hawaiian Airlines, a tactical move aimed at enhancing its international footprint. The fresh livery embodies Alaska’s bold expansion strategy, which seeks to transform Seattle into a global hub with 12 long-haul routes by 2030.
**Unique Branding for a Cohesive Future**
Even after the merger, Alaska Airlines and Hawaiian Airlines will preserve their individual identities. The Boeing 787s will operate under Alaska’s branding, while Hawaiian’s Airbus A330s will still carry their distinctive brand. The revamped Alaska livery signifies a progression of the brand, featuring a design influenced by the Aurora Borealis, incorporating rich midnight blues and vivid emerald greens. This artistic choice honors Alaska’s legacy while indicating a daring advancement into the future.
**Fleet and Interior Upgrades**
Alaska has 17 Dreamliners on order, divided between the 787-9 and 787-10 versions. These planes will come equipped with refreshed interiors showcasing slight cosmetic updates and new mood lighting to correspond with Alaska’s brand image. By 2028, the Dreamliners are also set to feature a premium economy cabin. Simultaneously, Hawaiian’s A330s will experience a comprehensive cabin renovation, adding business class suites and premium economy choices.
**Tactical Base Locations**
Alaska Air Group’s long-range strategy involves positioning all Boeing 787s in Seattle and all Airbus A330s in Honolulu. This strategic arrangement will be evident in the aircraft branding, with the Dreamliners displaying the innovative livery while narrow-body aircraft maintain the Alaska Native design and Hawaiian’s planes continue featuring the Pualani design.
**Final Thoughts**
Alaska Airlines’ new Boeing 787 livery symbolizes its evolution into a global airline. As the company broadens its horizons, the new design is poised to become a well-known emblem of Alaska’s dedication to exceptional service and worldwide connectivity. With the Dreamliners stationed in Seattle and A330s in Honolulu, Alaska Air Group is set for an exhilarating future of expansion and creativity.