In late 2025, Marriott rolled out a novel function in its mobile app designed to streamline the tipping process for hotel personnel, a development that has generated varied reactions. The Digital Tipping feature enables guests to express gratitude by tipping hotel staff directly through the app. This function, accessible at most locations in the United States and Canada, is powered by Canary Technologies, a company specializing in hospitality software. Importantly, these tips are not reflected in the guest’s folio nor do they earn Bonvoy bonus points.
During a recent visit, I had the opportunity to use this feature. When I accessed the Marriott app, I came across a “Tip Staff” button. Guests can select which department to tip, including front desk, housekeeping, food and beverage, valet, maintenance, bell, and breakfast. After choosing a department, guests provide their room number along with the tip amount. Payment is processed immediately via Apple Pay or credit card, with an option to pay the processing fee.
The advent of digital tipping brings to light concerns regarding employers passing labor costs onto customers, which could potentially raise tipping expectations. Nevertheless, it also corresponds with contemporary trends, as numerous hotels already offer QR codes or envelopes for tipping housekeeping. Digital tipping simplifies the process, particularly when cash is limited.
Despite its advantages, the implementation of this feature could be enhanced. Guests frequently prefer to tip individual staff members rather than entire departments, and the current system necessitates entering payment information through a third party, which can be cumbersome.
In conclusion, while Marriott’s digital tipping feature presents a modern approach for guests wishing to tip, its execution leaves room for refinement. The feature represents progress in facilitating tipping but may also result in heightened tipping expectations. What are your views on Marriott’s digital tipping initiative within the app?