**Marriott Bonvoy: A Transition from SPG’s Heritage to Contemporary Issues**
Expressing dissatisfaction with Marriott Bonvoy has turned into a widespread activity among miles & points aficionados, and understandably so. While Marriott frequently has difficulty in meeting elite member expectations, it simultaneously features a wide selection of hotels that are worth experiencing. This dichotomy makes it vital for travelers to optimize their stays within the Bonvoy program.
The Marriott Bonvoy program originated in 2018 after the merger of Marriott and Starwood, merging Marriott Rewards and Starwood Preferred Guest (SPG) schemes. Many, including myself, were initially devoted to SPG and mourned its takeover by Marriott. Conversations about the limitations of Marriott Bonvoy often trigger nostalgia for SPG, leading to the inquiry: Was SPG truly as remarkable as we recall, or is nostalgia influencing our perspective?
**Starwood Preferred Guest: A Creative Pioneer**
Starwood used to be the “trendy” hotel collective, smaller than Hilton, IHG, and Marriott, yet formidable with its prestigious brands like St. Regis, Luxury Collection, W Hotels, and Westin. SPG was a forerunner in hotel loyalty, establishing industry benchmarks with innovations such as:
– Assured 4PM late check-out for elite members
– Suite upgrades dependent on availability at check-in
– No restrictions on award redemptions
– Reasonably priced conversions of hotel points to airline miles, featuring a 1:1 transfer ratio and a 25% bonus in certain amounts
– The SPG Amex card, a preferred choice for everyday expenses
Chris Holdren, who directed SPG, was a strategic thinker in loyalty initiatives, ardently championing for members and advocating for beneficial modifications in the face of economic conditions.
**Nostalgia vs. Reality: SPG’s Heritage**
Although SPG is cherished in memory, it had some of the same problems as the present-day Marriott Bonvoy. In spite of having the finest suite upgrade policy, many SPG hotels engaged in upgrade games, akin to current trends. However, SPG hotels generally made greater efforts with upgrades, and elite tiers were less saturated, providing more chances for upgrades. If a hotel denied an upgrade, the SPG Platinum hotline often stepped in to ensure better selections.
SPG Platinum members enjoyed continental breakfast as an elite welcome gift, although implementation varied. Some hotels provided full breakfasts, while others were less generous, like the W Union Square, which only offered a croissant and coffee.
Despite these obstacles, SPG’s smaller presence meant hotels and the loyalty program labored more diligently to please members. Many would choose SPG’s “good old days” over the current condition of Marriott Bonvoy.
**Conclusion**
Starwood Preferred Guest was phased out in 2018 with Marriott’s purchase of Starwood. SPG represented the “benchmark” for hotel loyalty, pioneering suite upgrades and late check-outs. Yet, it had its flaws, including upgrade disputes and hotels skimping on elite benefits. Still, SPG’s dedication to its members was indisputable.
To SPG fans, how do you look back on the program?