**Chase Ultimate Rewards Introduces Unique 30% Transfer Bonus to Southwest Rapid Rewards**
Chase Ultimate Rewards has revealed a new transfer bonus to Southwest Rapid Rewards, marking only the second instance in more than five years that such a bonus has been presented between these two programs. This time, the bonus is even more substantial than before, although the worth of Rapid Rewards points may have seen a minor decrease.
**Chase Providing 30% Bonus on Transfers to Southwest Points**
From May 15 to June 5, 2026, members of Chase Ultimate Rewards can benefit from a 30% bonus when transferring points to Southwest Rapid Rewards. Typically, the points swap at a 1,000:1,000 ratio, but during this campaign, the ratio enhances to 1,000:1,300. There is no cap on the number of times you can utilize this offer, and transfers are generally instantaneous.
Although Chase frequently offers transfer bonuses to various partners, bonuses for Southwest Rapid Rewards are uncommon. The last promotions occurred in October 2020 (20%) and October 2025 (25%).
**This Is an Important and Uncommon Transfer Bonus!**
Southwest Rapid Rewards functions as a revenue-based frequent flyer program. Historically, points have provided stable value towards redemption costs. However, recent adjustments have introduced more variable award pricing, impacting point worth.
Previously, Rapid Rewards points delivered approximately 1.3-1.4 cents per point, but now redemptions hover around 1.1 cents per point, with the possibility for greater value in specific scenarios. With the 30% bonus, you can anticipate over 1.4 cents of value per Ultimate Rewards point, with chances for even enhanced value.
While not an extraordinary offer, frequent Southwest travelers might find this a beneficial method to redeem points, particularly since Chase has ceased to provide preferential rates for direct redemptions via its travel portal.
**Final Thoughts**
Chase Ultimate Rewards is offering a 30% transfer bonus to Southwest Rapid Rewards, the most significant bonus ever between these programs. This promotion presents over 1.4 cents of value per Ultimate Rewards point, rendering it a reasonable choice for regular Southwest flyers, despite the devaluation of redemptions through Chase.
**Are you considering transferring Chase points to Southwest with this bonus?**