## British Airways Club to Raise Award Costs Starting December
British Airways Club has revealed plans to raise award costs across the board in the upcoming weeks. Here’s the announcement:
> We wanted to inform you that beginning December 15, 2025, the cost of Reward Flights will rise. This will impact both the Avios and cash components of the fare.
>
> We’ve maintained our Reward Flight prices at the same level for a while now, but we’re compelled to implement these adjustments due to increasing Air Passenger Duty and third-party fees, alongside shifting market circumstances and persistent inflation.
>
> We want to assure you that any Reward Flights booked before the price adjustment will stay at the current rate.
British Airways hasn’t disclosed the complete details of the new pricing, but that’s not surprising, given that there’s a dynamic pricing aspect, as British Airways has moved away from a strictly distance-based award chart. Nonetheless, the airline provides the following examples illustrating how award prices will be affected.
As you can observe, the number of Avios needed will increase, along with the cash portion required on award tickets. If the examples reflect average changes, it appears there will be approximately a 10% hike in the number of Avios needed, with the cash aspect of tickets in some instances rising even more.
## I Dislike Devaluations, but I Value Transparency
Naturally, it’s disappointing to witness British Airways raising award costs, though in the realm of devaluations, this one seems rather mild and sensible. Truthfully, the program already exhibits quite uncompetitive award pricing in certain markets, thus further increasing those rates will only render the program less competitive.
That said, what strikes me most about the announcement is its delivery. It’s unfortunate that this is commendable, but it’s extremely uncommon to encounter an airline genuinely owning its actions — British Airways is elevating award costs, and there’s no silver lining. That’s the reality.
It astonishes me how frequently we see devaluations where the airline misleads its members, claiming the changes are in response to customer feedback, or implying that the modifications are beneficial.
So yes, I’m not in favor of a devaluation, but I do appreciate when an airline acknowledges the changes it is making. And in terms of devaluations, this is by no means the worst one we’ve encountered… at least based on the information available so far.
## Conclusion
The British Airways Club loyalty program is set to raise award pricing starting December 15, 2025. The airline asserts that these modifications stem from the rising UK APD, market dynamics, and ongoing inflation. Although the complete details of the changes remain unknown, it appears the number of Avios required will increase by approximately 10%, while cash components could rise even more in certain instances.
**What are your thoughts on this British Airways Avios devaluation?**