In September 2024, the finalization of Alaska Airlines’ purchase of Hawaiian Airlines marked a notable milestone in the aviation sector. Even with the merger, the two airlines are being integrated slowly. By October 2025, both airlines had shifted to a unified operating certificate, an essential milestone in their integration journey. Nonetheless, they intend to keep their separate branding, with Hawaiian Airlines preserving its identity for flights to and from Hawaii, while Alaska Airlines will oversee all other routes.
A pivotal aspect of this merger is Hawaiian Airlines’ intention to join the oneworld alliance, with a designated date of April 22, 2026. This date aligns with the airlines’ switch to a single passenger service system, at which point the “HA” designator will be phased out, and all services will utilize the “AS” designator. This schedule corresponds with the full amalgamation of the two airlines, apart from their external branding.
Hawaiian Airlines joining the oneworld alliance represents a significant enhancement, as the alliance persists in broadening its membership. Recently, Fiji Airways and Oman Air have become part of oneworld, and Starlux Airlines has expressed interest in joining, though its acceptance remains to be seen.
The integration of Alaska and Hawaiian Airlines is moving forward smoothly, evidenced by the unveiling of the Atmos Rewards loyalty program, which merges the loyalty programs of both carriers. This development enables loyal customers of Hawaiian Airlines to achieve status in the Atmos Rewards program, which is affiliated with the oneworld alliance. As a result, these customers can benefit from oneworld Sapphire and Emerald elite advantages, including access to lounges.
For frequent flyers of other oneworld carriers, Hawaiian Airlines’ inclusion in the alliance will create chances to earn and redeem points as well as access elite benefits on flights branded by Hawaiian. While certain oneworld airlines already collaborate with Hawaiian, this membership will simplify the experience.
In conclusion, Alaska Airlines’ acquisition of Hawaiian Airlines in 2024 laid the groundwork for Hawaiian’s future alignment with the oneworld alliance, timed for April 22, 2026. This change will carry significant implications for frequent flyers of oneworld airlines, improving their travel experiences when flying with Hawaiian Airlines.