Yesterday, the Department of Homeland Security (DHS) reproached Hilton after a Hampton Inn in Minneapolis declined to host Immigration and Customs Enforcement (ICE) agents. The hotel contacted ICE agents with reservations, notifying them that they were not welcome. This event triggered mixed responses, resulting in significant developments.
The Hampton Inn in Lakeville, Minnesota, operated by Everpeak Hospitality, was at the heart of this dispute. Following criticisms from DHS and ICE, Hilton was compelled to act swiftly, although their initial reaction was inadequate. Everpeak Hospitality issued a statement regarding the matter, asserting that they do not engage in discrimination and are dedicated to welcoming all patrons.
Nonetheless, a conservative social media user visited the establishment and discovered that it still refused reservations from ICE agents, contradicting Everpeak’s claim. This led Hilton to remove the property from its system, reinforcing their pledge to be an inviting place for everyone.
The scenario was divisive, with some commending the hotel for its stance against ICE, while others condemned it for refusing service to paying clients. The hotel’s conduct was viewed as unprofessional, prompting Hilton to quickly sever ties with the property.
Hilton’s choice to disconnect from the hotel was regarded as essential due to the mismanagement of the situation. The incident underscores the necessity of clear communication and adherence to brand standards in franchise operations.