Tag: loyalty program
Atmos Rewards Partner Award Booking Fee Increased to $20 from $12.50
Atmos Rewards, the loyalty initiative of Alaska Airlines and Hawaiian Airlines, is preparing to boost its partner award booking fee by 60% starting July 1, 2026. This charge, which was $12.50 for each passenger in each direction, will increase to $20. For those reserving award tickets that involve travel on partner airlines, this adjustment signifies…
Hyatt CEO Shares Encouraging Member Responses on Points Reduction
Hyatt’s CEO Mark Hoplamazian recently spoke about the contentious modifications to the World of Hyatt loyalty program during an interview with the Wall Street Journal. The program’s latest devaluation, which led to a rise in peak season award pricing by as much as 67%, has caused dissatisfaction among members. Nevertheless, Hoplamazian asserted that the overall…
Emirates Skywards Unveils Further Devaluation of Miles
Emirates Skywards Modifying Award Costs May 20, 2026 The Emirates Skywards mileage calculator has been revised to indicate that there will be adjustments to award costs for reservations starting May 20, 2026. Specifically, this will affect classic rewards and upgrade rewards, the two premier means of utilizing Skywards miles. Currently, we don’t possess exact details…
