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Tag: loyalty program

  • Delta Provides Complimentary SkyMiles to Seahawks Supporters in Washington State

    Delta Provides Complimentary SkyMiles to Seahawks Supporters in Washington State

    Delta Air Lines has been methodically broadening its footprint in Seattle over the last ten years, with the goal of gaining market share from Alaska Airlines. Seattle stands out due to its population’s renowned loyalty to local businesses, which has shaped Delta’s strategy. To resonate with Seattleites, Delta not only expanded its flight options but…

  • Air Canada Offloads 25% Share in Aeroplan for $2.5 Billion, Appraising the Program at $10 Billion

    Air Canada Offloads 25% Share in Aeroplan for $2.5 Billion, Appraising the Program at $10 Billion

    Air Canada has revealed a notable $2.5 billion minority equity investment in its Aeroplan loyalty program, spearheaded by Blackstone and La Caisse, accompanied by other Canadian institutions. This investment pertains to the acquisition of a 25% non-controlling equity stake in Aeroplan, placing a $10 billion valuation on the program. Nevertheless, Air Canada maintains complete operational…

  • Air Canada to Divest $2 Billion Aeroplan Interest to Blackstone

    Air Canada to Divest $2 Billion Aeroplan Interest to Blackstone

    **Blackstone to Acquire $2 Billion Stake in Aeroplan** Blackstone is reportedly approaching a $2 billion investment in Air Canada’s Aeroplan loyalty program for a minority ownership. Some Canadian funds are also anticipated to participate, with an announcement expected shortly. This action is designed to generate funds for new aircraft and interior enhancements in light of…

  • Modifications to the Marriott Bonvoy Program Raise Expenses for Members

    Modifications to the Marriott Bonvoy Program Raise Expenses for Members

    Marriott’s CEO Anthony Capuano recently disclosed perspectives on the shifting economics of the Marriott Bonvoy program, emphasizing modifications that could affect both hotel proprietors and Bonvoy participants. During the Q2 2026 earnings conference call, Capuano stated that the company has decreased loyalty charge-out rates by around 5%, asserting that these are now the most competitive…

  • Assessing the Worth: 15% Reduction on GHA Discovery Dollars (D$)

    Assessing the Worth: 15% Reduction on GHA Discovery Dollars (D$)

    Global Hotel Alliance (GHA) represents a distinctive coalition of smaller hotel groups that are outside the realm of major hotel loyalty programs. GHA Discovery serves as the loyalty initiative for these hotels, providing an opportunity to engage with exceptional brands like Capella Hotels & Resorts. The program frequently showcases status match promotions, enabling members to…