Tag: loyalty program
Assessing the Worth: 15% Reduction on GHA Discovery Dollars (D$)
Global Hotel Alliance (GHA) represents a distinctive coalition of smaller hotel groups that are outside the realm of major hotel loyalty programs. GHA Discovery serves as the loyalty initiative for these hotels, providing an opportunity to engage with exceptional brands like Capella Hotels & Resorts. The program frequently showcases status match promotions, enabling members to…
Lufthansa Group Miles & More: The Updated Brand Image for Miles & More
Lufthansa Group has revealed a rebranding of its loyalty program, Miles & More, to Lufthansa Group Miles & More. This update is part of a wider strategy aimed at reinforcing the Lufthansa Group’s central identity among its affiliated airlines. The rebranding seeks to establish a cohesive loyalty system for the entire group, with an emphasis…
Marriott Bonvoy Points Depreciation Results in Increased Award Expenses
**Marriott Bonvoy Unveils Subtle Points Adjustments** Recently, Marriott Bonvoy has discreetly raised the points needed for reward nights at a number of its locations, indicating a subtle yet notable devaluation of its loyalty program. Although this adjustment is minor, it is widespread enough to affect a significant portion of Bonvoy members. The devaluation appears insignificant…
YOTEL Collaborates with Hilton Honors Program and Unveils Major Expansion Initiatives
YOTEL & Hilton Sign Exclusive Franchise Deal Hilton and YOTEL are introducing a new exclusive deal. Through this franchise agreement, all YOTEL locations will become part of the Hilton Honors collection, allowing members to make bookings via Hilton channels and earn and redeem points. All 23 YOTEL locations across 10 countries are anticipated to join…
Hyatt Unveils Early Award Night Access for Elite Members and Credit Card Holders
World of Hyatt has recently revealed major adjustments to its award pricing, raising expenses for peak season reservations. This strategy is designed to boost the profitability of its loyalty program. In spite of these unfavorable changes, Hyatt has rolled out a favorable update: certain members can now secure free night awards as far as 13…
