Tag: loyalty program
Alaska and Hawaiian Airlines Introduce Exclusive Atmos Titanium Global Upgrade Benefit
In August 2024, the debut of Atmos Rewards signaled a noteworthy advancement in the realm of loyalty programs, merging the advantages of Alaska Airlines and Hawaiian Airlines under the Alaska Air Group umbrella. This newly established program unveiled a rebranding of elite levels and revealed plans for an upgraded top-tier benefit, which has now been…
Marriott Bonvoy to Inform Chinese Members of Detrimental Program Modifications
**Marriott Bonvoy Pledges to Notify About Devaluations** The Marriott Bonvoy loyalty program has recently revised its terms and conditions, particularly adding a provision for members holding Chinese citizenship living in mainland China. This revision includes a pledge to provide advance notification of any alterations that may adversely affect members’ fundamental rights and interests. While this…
Air France-KLM Flying Blue Unveils Choice Benefits Featuring Bonus Miles and Status Alternatives
The Flying Blue program of Air France-KLM has launched a new benefit for its members, boosting the overall appeal of the loyalty program. The program now includes three levels of Choice Benefits, which deliver extra rewards for members who surpass the Platinum status requirements but have not yet attained Ultimate status. To reach elite status…
