Tag: rebranding
Lufthansa Group Miles & More: The Updated Brand Image for Miles & More
Lufthansa Group has revealed a rebranding of its loyalty program, Miles & More, to Lufthansa Group Miles & More. This update is part of a wider strategy aimed at reinforcing the Lufthansa Group’s central identity among its affiliated airlines. The rebranding seeks to establish a cohesive loyalty system for the entire group, with an emphasis…
W Hotel South Beach Set to Shut Down and Transform into Waldorf Astoria Miami Beach
The W Hotel South Beach, a notable landmark on Miami Beach, is scheduled to shut down in mid-August 2026 for extensive renovations. This closure signifies the conclusion of its partnership with Marriott, as it shifts to becoming a Waldorf Astoria, under the Hilton brand umbrella. The hotel, situated at 2201 Collins Avenue, will not be…
